I know most of the web current state relies on subscriptions. From streaming services to freemium apps. I don't think crypto has venture into that. But we need to try new models before everything dries up.

Another thing, there is a distinction between Ads in general and blogging ads. Ads behave differently on podcast, than Youtube/Video than blogs. The key public blogging players at the moment are medium and substack, if you want to lump the forum style industry then you have Reddit and other more nitch sites like StackOverflow and more private forums, most if not all have ads. And those are the ones we are talking about, not confused your Ads on your TV with your Youtube with your forum. Hive is still in essence a blogging platform so we need to focus there.

Even private corporate blogs like for example ESPN Blogs serves ads, Politico and even Animal Planet.