Help companies, especially in the fashion sector, structure an effective digital marketing plan. Through a methodology based on the SOSTAC and RACE models, the text explains the importance of integrating online actions with business objectives to avoid wasting resources. The content details fundamental steps such as situation analysis, the definition of a solid value proposition, and deep customer knowledge through microtargeting. Furthermore, it provides tools to evaluate the competition and measure performance through key indicators in paid, earned, and owned media. In summary, it is a practical manual that seeks to transform digital presence into a real engine for increasing sales and loyalty.
