First of all ,to start my coffee shop, i will look for a location that will be conducive and comfortable for my customers . Now, the next thing is to look for a name that will draw more people to the coffeeshop. Based on the location and my country , Nigeria. I know for a fact that most Nigerians don't really love bitter things but rather sweet and milky things . Now , after considering these various factors I will think things through , and derive the name for my cafe which is "Milky Way coffeehouse" with the description "get your milky coffee with little sugar here , at cheap and affordable prices with efficient customer service".