I am working on formulating my ideas and thoughts on how best to market.. but being a decentralized community makes cohesive marketing even tricky.

I guess my ideal situation would be a marketing push for the base layer - Hive, then all the things built on top of it would have their own marketing and direction. But first we have to actually even let people know it exists.

I think sign ups definitely need to be simplified, depending on the target audience. I've always been a fan of social accounts which let people sign up easily with FB or email and just explore, comment and "react" to posts. Then they could upgrade to a "wallet" account if desired. I'm working on this idea with a few others for a project that will be focused on content discovery and hope to solve some of this in our own way at least.. but I think many others will have their own solutions too.