The first CoinDesk article happened after the initial soft fork, before any "massive community tweeting" took place. So I understand your concern and am not taking away from community involvement, but what I am discussing is much different than that. Perhaps look at articles and timelines, as I don't think many are remembering the timeline of events very well. The initial CoinDesk article broke the story to the space, there was no story before and there was no attention on "tweets". Getting the story covered was important for the community effort to have any effect, which was the point.
So while I again am not trying to downplay the community's role on getting the word out, I'm somewhat confused by this constant comparison... the actions are very different.
RE: Hive Exchange Listings and Communication/PR Proposal