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Hey Steemitri 🙂
It has been discussed a bit but a TDLR:
Hive Blockchain Technologies is not a blockchain.. and “Hive” is a pretty common name.. one that can’t be trademarked. So while it seems the company did send out a lovely notice, they have no trademark.
Totally different areas of business and in my personal opinion - not an issue at all.
I’d say we can carry on as normal.
RE: Why HIVE??? "HIVE Blockchain Technologies LTD." exists since 2017!!!