I'm an artist and craftsman, so I view it like I view selling arts and crafts.
The first art I sold was sign art. I found it difficult to name a price, but I found other artists pricing their craft by how much they want to make an hour. Is your craft worth $20 an hour? $30 an hour?
So when I vote, I take this into consideration. I upvote all my artist friends. I know a good amount of time and effort and creativity was put into a piece of art. If the word count is low, that's okay because the art was the work.
For written posts, I do the same. If I can tell a good amount of time was taken to research and write they get a full upvote.
I admit, when considering how many upvotes I get a day, especially on POB, I tend to favor the smaller accounts because I want HIVE to be filled with a lot of smaller accounts as opposed to a few large accounts.
RE: What is quality content?