Yes, we'd all like HIVE to grow and build and eventually develop all organically without too much in-your-face promotion.
However, in the vast majority of cases that's not really how it works.
The best product doesn't always rise to the top.
It's not always about building a better mousetrap.
Sometimes when you have a decent mousetrap, then you just gotta get people to know about it. Once they know about it and start using it, you are in.
That is the biggest and hardest hurdle for most new products/businesses to get over though.
In case you missed it, Grayscale launched a crypto advertising campaign starting Monday of this last week.
The plan was to start the process of "bringing crypto to the masses".
More about it can be seen here:
@jrcornel/grayscale-to-launch-national-tv-advertising-campaign-on-crypto-starting-monday
@jrcornel/grayscale-launches-crypto-advertising-campaign-on-cnbc-msnbc-fox-and-fox-business-today
I will be the first to admit I was not blown away by their commercial and their promotion of bitcoin/crypto as bitcoin wasn't even mentioned in the commercial.
The commercial can be seen here btw:
Grayscale® | A Leader in Digital Currency Investing
I think they could have done a much better job promoting bitcoin and the crypto industry as a whole which would have really helped their funds as well instead of specifically plugging their funds.
The CEO of Grayscale released their weekly figures and it was a record setting week in terms of inflows.
Which he attributed directly to the release of the commercial.
Check it out:
(Source:
)https://twitter.com/barrysilbert/status/1294351696752185346?s=20
- barrysilbert
I am not sure what the best way to it might be, but I do know that advertising is extremely important in every industry and maybe even more so in the crypto industry with the money seeming to just chase the hot projects.
What we have going on Twitter is a great start and gets more and more effective the more people we have doing it.
Any suggestions out there for how we can best promote and advertise this thing in order to really bring in the masses?
Stay informed my friends.
-Doc
