Well just about everything was headed in the wrong direction. From price, to ranking on coinmarketcap, to number of exchange listings, to user numbers on steem, to website rankings, to financial resources etc etc etc.

Lots of things were pointing to a slow death.

Yes we had major development coming in communities and SMTs, but without enough financial backing it was always going to be that much harder to make them a success, not impossible, but difficult.

This may greatly increase those odds of success.