When they realise they dont have to be farmed like cattle. People are going to stick to what they know but people like to do the same thing in a new way. Its a network effect, i dont think politically we will ever be 'mainstream' but it doesn't matter as long as we pull in the right people and Hive is positioned now more than ever to pull in those people. The rest will follow. Creators first audiences after but the audience is where the growth comes from. The stage is well and truly set now. Funny you mention Google, Google is the thing we are all up against here, the silent killer. Google does not have our interests at heart ever, they are the biggest threat to our freedom as humans right now and the real opponent in the battle of armageddon. Funny how many people rarely mention this fact.