Yeah it maybe could do with a re brand, but then why should they, i don't see the importance of it. The work and the tech will speak for itself eventually. If you want a sell target look for around 9 dollars, everyone will be ready for jumping out at 10 dollars so if you get out at 9 you will guarantee a sale. It will hit 9.6 and dump probably, but there is no reason at all why it wont see 30 dollars this year.