I'm sure you've all heard the term "digital marketing" bouncing around a lot these days. As the neccesity and our daily use of internet grows, it is becoming clear that digital marketing will soon replace traditional form of marketing altogether.
While older generation still cling to newspaper and paper-based source of information, the generations who grew up with access to internet and mobile phones, already embraced the power of digital consumption.Let's face it - there is no turning back. So, it's quite understandable why digital marketing is rapidly growing force in this field.
In this post I'll try to higlight some of the most interesting and, in my opinion, important parts of digital marketing.
So, why digital marketing?
IT'S MORE AFFORDABLE - we all know how much it costs to advertise on television, radio, etc. For a long time, it has been merely impossible for small-business owners to promote and advertise their products or services. With social media advertising, it's possible. The prices of advertising online are much more cost-friendly.
HUMANIZING - we all consider many companies as money-making monsters. The advantage of online advestising, for example, on Facebook or Instagram, you can show the other side. With some usefull advices, casual and friendly approach, and insight into your bussiness, your audience will see you as "one of them",and more importantly, you can acquire a loyal group of followers. Bottom line, every business is trust-based, right?
TRACKING AND MONITORING - in opposite of conducting expensive customer research, information about your success in campaign are accuaried with ease and in real time. The option to quickly learn about customer response rates and measuring the success of your marketing campaign, enables you to plan more effectively and do better next time, to learn about the the "yay or nay" for your audiance - it's great, isn't it?
At the end, let's summarize it... The digital methods are more versatile, faster in delivering, and practical in both financial and time efficiant way, so, is it really surprising that this is one of the today's fastest growing force?
