Psychology is an integral part of marketing since it is what connects the user's ideas with the product and this is a main ingredient for many to make emotional purchases of the product. As I wrote in another commentary and that is endorsed to Henry Ford "The needs do not exist we invent them through advertising" In my long journey in the marketing world I was always clear with my clients about the need for a particular service, but many do not practice that and use their power of persuasion for profit regardless of the success of your customer. @tipu curate 3