Henry Ford is credited with having stated that needs do not exist but that we invent them with advertising and that expresses the complete disconnection of the creator of the product with the customer, since he manipulates him. Another widely used slogan is "Advertising sells" which, like the previous one, is far from the reality of the fact that it makes you known, but the one who must take the action to bring what he offers to the public is the one who offers it and the more emotionally linked to the customer, the easier it is to do so. And it is so true what you expose that the metonymy of the brands is called vulgarization of the product instead of effectively taking advantage of the fact that it became popular.