A few days ago, I saw a channel on YouTube, talking about gossip, just celebrity gossip and a lot of people we're watching the video and commenting......
It was a poorly made video, messy and nothing really unique, but people were interested in the gossip of the channel and the fact that they a lot of people were arguing the the comment section of the video, made YouTube push the video even harder.
The gossip from the channel got a lot of fans talking and then the original creator of the video started making money, simply because a lot of people were interested in the gossip of celebrity lifestyle.
The channel itself was poorly packaged, the titles were not optimized, and there was nothing special about the thumbnail, but if there was something the channel did well, it was the fact that it tapped into a niche where people were interested in...
Celebrity content in the US is very big, and a lot of these people's lives are contents and people are very interested.
Some people have fan bases, and sometimes these fan bases are sworn enemies and if you can optimize your content for these fandoms, then you don't even need great thumbnails, you just have to understand or be able to tell these gossip stories in a very unique way.
I think somehow everyone's life is a content, if you're able to out it put it out there, or probably tell the story of someone else in a unique way, then people are definitely going to care about what you have to say.
This is why social media actually work, a lot of people are putting out their life out there, and building a massive fan base, so they're either telling their own stories or telling the stories of their favorite celebrities in a very special way. The mind is wired to consume, and even people who are creators needs to actually consume before they can create.
This simply means that we need a source of motivation to be able to get the inspiration to tell stories. I was a bit envious of the channel because they didn't just have a rich catalogue of information on these celebrities they're telling stories on, they're fans that actually converted their fandom into content creation.
So basically they became very good with having information and accumulated subscribers that were willing to listen to their stories. This is the power of the Internet.
For example a lot of creators on Hive have turned their life into a content series on Hive, and they've gotten people to upvote, support, follow them and even get to build a stake by doing so.
The monetization of ones story is a powerful concept, the only reason why a few people succeed more than the others is actually because some people have mastered the art of becoming better storytellers, taken the time to understand and master how to tell these stories in a way that gets people interested.
I started content creation in 2014, and I studied how to create stuff that gets people interested, I think over the years I became better at storytelling, and when I came to Hive, it became really easy to create stuff that people wanted to watch, read or see.
It's crazy because if I haven't experienced it in happening with me, maybe I'd have thought it was a hoax, but the reality is there: we enjoy contents of the ordinary lives of people we see on social media, and even enjoy the lives of celebrities when we see them posting stuff about themselves on YouTube and other places.
Previously celebrity lives were very exclusive, but the Internet became so huge that celebrities can monetize the hell out of their private lives, especially when they choose to.
This is a big lesson I've learned as a creator trying to make it on YouTube, the progress is there even though it has been slow.
It's an industry I know I can make money from, and even when people thinks social media is saturated, the truth is that it's not, better storytelling from unique perspectives still has a lot of window.
I discovered that the Internet doesn't care about packaging, it just cares about uniqueness, and the ability to tell a story from different perspectives.
The best storytellers on Hive in 2020 were rewarded really well, the best storytellers on YouTube are currently being rewarded well, you just have to know how to take advantage of it, and craft out a loyal audience. Your life is a story someone else is willing to watch, read or listen to, also same for the likes of popular people who have loyalist and fans, just take advantage of it, and that's all.