I don't believe the idea that Hive is hard. Web3 in it's entirety is a maze, it feels like sorcery if you're coming from web2. So even if anyone choose to be anywhere that's not Hive, if that place is web3 they still have to adjust and learn, or just remain in web2

When it comes us to being in our own bubble, I think it's because we've tried a lot of integration that didn't seem to work. I remember the Leo defi stuffs that didn't work and all that.
I don't know how this one will work, out, but I guess there's no harm in trying