Marketability Beyond Content Or Product: What Have You Been Doing Wrongly?
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I once realised that it isn't just enough to establish or recognise or even discover a target audience. However for a creator or producer they often feel that recognising what appeals to a target audience is the ultimate discovery or the stop, but this isn't often true. For example the fact a higher percentage of people from age 45 to 60 is likely to buy and use shaving stick shouldn't be the ultimate reason to produce shaving stick. There are so many algorithms beyond the need to satisfy a target audience. Satisfying a target audience is different from fulfilling the desires of a target audience. In fact fulfilling the desires of a target audience is farther than giving them what they want and this is called marketability beyond content.
The insatiably of a consumer is the reason why satisfaction is an illusion. So the fact that a target audience gets exactly what they feel viable doesn't mean they're actually satisfied in fact even if a content bringer ends up satisfying a target audience, it's always difficult to get each and every person that constitutes a target audience what they truly desire. This is one of the reasons why firms use to follow the framework of organisational structure so as to attain further decentralization which will aid in identifying the desires of each and every target audience. Now it's always different; we have different kind of content bringers and today I'll be focusing on a content bringer like myself and tomorrow I'll talk about firms and organisations that brings products and services as their forms of content.
Now For Content Creator On A Place Like Hive?
Truth is, people fail to see beyond the "votes and money" when it comes to contenting on a decentralized platform as hive. Like it or not, marketability makes you appeal better than even the content you're bringing. However you build the right form of marketing you need to understand trend, focus on what your audience wants and well bridge the gap between what you can do and this helps you establish a certain form of equilibrium between what you can do and what you feel your audience really wants. However you shouldn't forget the fact that almost a flawless personality helps to assure people of your constant transparency and dependability because trust me, building a flawless personality is more important than the money you may make at the present with fraudulent activities
In essence, people fail to see beyond. "THE NOW" and that's why the fail to understand importance of being marketable. Now being marketable makes people see beyond your content, it's a certain kind of sacrosancy that you attain for being not just consistent but being impactful as well endearing. Now formal organisation are focusing more on societal marketing and public relations more than even the quality of their content. For example Techno mobile just launched their new brand of phones in Nigeria and arguably the biggest artiste in Nigeria Wizkid was called to be the face of the new mobile phone. Now some percentage of people who will buy this brand of phone will buy it because the face for that series of phone appeals to them and they focus on this more than the quality of the phone, this is marketability beyond content or product.
Interested in some more of my works?
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Seeing The "Act Of Communication" As A Basis Through Which Every Human Foundation Is Erected
The Personal Principles Of A Writer That Ensures Continuous Creativity
Filth From The Eagle's Eye. (An Original Poetry)
Analysing Silence; A Sophisticated And Complex Tool In A Communication Process
The Functionalities Of Promotional Mix In The Nigerian Market
A Myriad Of Greed;.... But Why Does Opportunism Lies In The Heart?
The Yapping And Yarning At Sundown. ⛅ (An Original Prose Poetry)
My name is @Josediccus, a young Nigerian student who is a Dtuber, 📷 Psychologist, Poet And Sports Writer/Analyst. I'm using my contents as a process to create shared meaning as well as create expressions through which people on/off steem can relate. I believe content is a process to be enjoyed and relished and I'm up for any collaborations in my field stated above. Cheers
@Josediccus, your brother in pen and video 📷
I'm hoping to reach more people who are broken at heart and spirit, so share on any platform or rehive