I was watching the video of someone recently and I thought to myself "this guy has done good content" perhaps it was just my point of view or maybe my choices are terrible.
However I've gotten people who have come to me in the past to help them make some some choices and decisions based on my preferences and these people are always pleased when I help them, so I won't entirely say that my choices are bad.
With this person's video they never got tnt type of attention they needed to go viral, their videos were really good but not a lot of people were watching.
Think they've uploaded over 200 videos and maybe only 5% of that actually did great in terms of viewership and engagement, yet they kept posting.
I compared their videos that did well and I noticed something. The two video that did well were relatable on a higher level. You'd need to have so level of enthusiasm and knowledge to actually enjoy their other video and I felt this was sad.
A lot of intelligent people on the internet and to attract or gain attention, making attempt at creation intelligent content will not get you virality, success and the money you desire from content creation.
Personally I watch or prefer satirical content because this is his you know the creative abilities of a person and how much of a mastery they have in their art. However this doesn't sell a lot.
This is why most intelligent creators switch from great contents to foolery, thirst trap, partial suggestive nudity, mukbaang, insensitive contents and many other terrible stuff.
This guarantees them some level of popularity, money and fame especially in a very short term.
I started creating on Twitter recently and I discovered that 80% of the content that goes viral aren't intelligent conversations, has nothing to do with deep dives or maybe a knowledgeable content.
A lot of them are useless, few of them makes sense, but most of them are nothing to write home about. However because the algorithm understands that most Twitter users wants to be entertained rather than enlightenned.
It pushes content where people are fooling, talking about irrelevant things and basically just arguing over nonsense.
There are intelligent contents that are never pushed, never promoted and that's because the system depends on virality to sell and this is how they push contents that are that way.
Most viral creators made a switch at some point in their creative journey. They didn't upgrade or become better at creating, they downgraded; creating, adapting, and doing what the public wants to see.
While this actually stifles their talent and productivity the reality is that they're happy that someone gets to compliment them, they get engagement which can then translate to money.
Of course.
You need money as a motivation for continuity, otherwise you'll begin doubting yourself and asking whether all that consistency to be better is actually worth it. Of course it is.
Most of the time we don't know it, but this is actually the case. Money is important to also fund your creative journey, and this is that cost of actually being a creator.
Consistency is mostly possible when short term results can fuel the motivation for continuity. Many creators out there are facing issues like this, and sadly a lot of them will quit because of zero motivations to continue.
This is where people make the choices to switch it all up because consistency is never guaranteed to elevate or reward you.
