Because you hire professionals, if you don't want to listen to professionals who know more than you...
When you prepare an editorial calendar for a client, following a study of their Keywords, it is with a why, and this why is basically, to appear or try to appear, in the first positions of Google.
Most of the time, everything starts well, but there comes "X" moment, in which the client knows more than you. With things like: Make this article better, talk about this, I just want...
It's not even about what you want, not even what I want or say, it's about data... Going away from that data, from that script that costs so much and so much to make, is to waste time, money and burn out the person. professional.
The eternal struggle, you don't question the doctor why he sends you a dipyrone, but you watch 2 videos on YouTube and you are already the king or queen of the beach bar... and I wonder
Do I explain everything again, from the beginning so that I can get back to that "I let myself be guided" or do I give up?
Well, today, I give up, under the screen and onto something else butterfly.
Something that never fails is...
When these things happen I tell them:
“Hey, I have a professional obligation to tell you that what you are asking for is not correct, I would not feel good if I did not inform you of it. But hey, it's your business, you'll know..."
Then they take a step back and think they are screwing up.
It doesn't fail!
