**VALUE PROPOSITIONS**
Pain is common to everyone. Everyone dislikes pain. Business is built upon alleviating the pain people experience. Generally speaking of course...
This was a lightbulb moment for me. When I realised that businesses exist to remove the experience of pain from life, it was like an epiphany moment.
I would suggest that if you are an entrepreneur or thinking of starting out in your own business, the best question you can ask is 'what problem/area of pain am I solving'.
There are plenty of people who have good ideas but I'm learning that people are prepared to really pay good money if you reduce the amount of pain they experience.
I talk more in my daily update about value propositions and go in to more detail as to how that plays out for me.
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