We live in a crazy world right now when it comes to social media...
If you don't watch what you say, you may get banned. Comment on a topic people don't agree with, you are labeled a 'Boomer' or a 'Left Wing Lunatic'...
Still, entrepreneurs around the world still try to 'build their brands' on these traditional social media platforms.
For what reason....
Mainly, exposure. They have the most users, attention and eye balls...But also in certain situations, you get to 'share the wealth' in the form of becoming a partner and able to get a kick back from the profits they make....
Problem is...This is reserved for the 'social media elite' so unless you have 10,000 fans or followers, it's an uphill battle to say the least.
With all this in mind, I've been bugging a really good friend of mine over the past year or so when it comes to building content...
This is Scott!
He goes by 
Scott and I have been hanging out every Sunday for almost a decade now and co-hosting his 'Sports Nerds Talk Show' on social media.
He always posts his content to Twitter, Facebook and more recently Twitch...But hasn't regularly posted it to Hive.
I dragged him to Hive and he has started to embrace the experience, as his posts are starting to capture the attention of the sports communities here on Hive.
He just put this up in the CTP Discord group and I think it's a huge nugget for anyone....
Once you 'get it'...You'll be hooked!
You see, Scott is a good dude. Him and I (with the rest of our merry band of sports enthusiasts) love talking shop every Sunday night...
But we're no Jalen & Jacoby!
We're not featured on ESPN...And we're not breaking records when it comes to followers and fans on tradition social media...
But we love what we do!
So where's the nugget Jongo?
Why should we try to build our brand, and our shows audience ONLY on these traditional social media platforms when it can be so much easier to do it here on Hive?
The better strategy to me is this...
Build FIRST on Hive!
Here's why.....
First of all, you OWN your content! If anyone profits from it, you do! This is a given and one of the biggest benefits of decentralization. There are no gatekeepers...Just create, post and enjoy the process!
Next, you aren't going to be GREAT when you first start creating. You might actually suck at it. That's ok! Because building your craft here on the blockchain allows you to suck today, but GET BETTER every time you post content! It's like flipping the traditional social media experience.... Work on your craft now. Get better. And get supported throughout your journey!
You also have less competition...Go do a search on YouTube for post-NBA analysis, or Sunday night NFL rants and you'll see dozens if not hundreds of fans...All trying to grab your attention...On Hive, your passion...More than likely has few if any competing creators! You know how many people do a Sunday Night Sports Talk show on 3speak....1! And it's
But here's the real win...You focus your content on the blockchain, and you start developing some raving fans and followers here...How much easier would it be to transition say YouTube with 10,000 followers already built up? That's the power and potential of Hive.
And it's not just the sports niche...
Instead of trying to build a massive following on Twitch....Why not focus on 
Trying to break through the noise that is Medium? Don't bother.... Use 
Busting your tail to build a community fan page on Facebook? Why....We have communities RIGHT HERE on Hive!
To me, this is a no brainer...And something creators like Scott are starting to see!
Build here, focus here....The rest of the world will eventually catch up and catch on to how great Hive is!
Note: This beneficiary will be
Let's grow together!!!
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