I've heard the term 'evergreen' for years now. I also remember the time I first heard it used in a business context. About 15 years ago or so, I used to do the 'circuit' in internet marketing.
What is that exactly?
Essentially I would attend pretty much every major internet marketing conference that I could. It took me all over America and even on a cruise ship once. Back then, these events were how you 'made it' in online business.
Anyways, long story short the term 'evergreen' started popping up in these events as a new way to market certain online tools.
They were branded as evergreen marketing tools because they never went out of style. Back then, the industry was ripe with every scheme and scam you could imagine, so marketers that had some ethics (there were a few contrary to popular belief) started to promote these evergreen marketing tools with the end goal of getting people into solid, long lasting affiliate programs.
Things like auto responders, web site hosting, training hubs, analytics tools...These were the creme de la crop of tools that never went out of style! You used these programs as much in 3 years as the day you first joined.
So when I started hearing $LEO talking about...Evergreen content...My ears perked up. You see, everything I try to do online and with my businesses have always been...Evergreen.
Or at least, that's the goal ;)
Because evergreen doesn't go out of style. It's not a fly by night, get rich quick scheme. It's something that stands the test of time and things that people can be proud to put their names beside it.
That's how I plan to approach my content going forward on $LEO and $HIVE because I want this stuff to have staying power.
In a year from now, I would love for someone to come across my content and get something of value from it. Their time is precious, so I truly hope they get something while they invest their time on my content.
Combine this with how the evergreen content payments are looking like they will work and you can't help but smile from ear to ear.
It's long term thinking. Long term visions. And more importantly, long term goals.
Now that doesn't mean that every piece of content I put out there will be Picasso level stuff...But there will be times I really dedicate myself to this stuff and plan out the posts.
Not for the potential rewards in the next 7 days...But for the value it will drive to this community and blockchain for the years, if not decades to come.
Let's go create something truly remarkable :)
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