Amazing project called Merculet

Merculet uses blockchain technology to transform the relations between consumers, producers, and investors. It allows users to monetize their attention. Meanwhile, it also helps enterprises grow their businesses by creating a virtuous feedback ecosystem and the redistribution of the trillion-dollar value-driven economy. Merculet has built an Attention Value Network (token: MVP). It connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. There are three core components:

The UAV (User Attention Value) evaluation system will scientifically measure the value of the user’s attention while seamlessly integrating with traditional rewardpoint systems.
UATs (User Attention Tokens), which is the designated tokens for each entrepreneur. The UAT will be anchoring the basic MVP, enabling the synergy and the value exchange between entrepreneurs.
Open Content Platform will be built based on consensus and driven by tokens, becoming the sources of user attention, and encouraging all the users in the ecosystem to actively promote the virtuous cycle of the global content ecosystem as participants.

Merculet has defined partnership with some reliable partners for actual business practice, such as Elex, with years of focus on overseas game distribution; Solo Ads, with years of overseas traffic operation, commercialization of advertisements with a well-developed product matrix; MagicWindow, with years of experience of providing smart content distribution services to entrepreneurs.

Industrial Pain Point

At the moment, acquiring new users is increasingly difficult and expensive for both mature and start-up enterprises. What’s worse is that the platform can’t acquire new users and retain old users. It undoubtedly brings huge challenges to the sustainable and healthy development of the enterprise. In the era of the Internet of Information, only information can be sent and exchanged but value or money cannot be sent directly online. This renders the user’s value being difficult to measure non-profitable. The large users’ base of an enterprise is the reason why the enterprise is valued at one hundred billion, but they seem to be not able to be valued as deserved. Users’ time, money and the data they generated are taken advantage of. It’s unfair to users. The value of users is underestimated, which in turn exacerbates the difficulty of business operations and creates an unpromising vicious cycle.

Merculet Goals and Vision

Merculet, as the Chief Growth Officer of Global Entrepreneurs, uses blockchain technology to transform the relation between consumer, investor and producer, provides entrepreneurs with the one-stop solution, enabling global users to monetize their attention. Meanwhile, it also helps enterprises grow their businesses by creating a mutually-positive feedback ecosystem and the redistribution of the trillion-dollar value-driven economy. Merculet hopes that every user will benefit from blockchain technology without changing their habits; every entrepreneur who cherish their users will achieve rapid growth through Merculet by providing them deeper values.

Merculet Attention Value Network

Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic.
The core components of the project include:

User Attention Value (UAV) evaluation system: UAV system effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests;
Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token.
To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.