Norwegian creative agency POL and digital production house MediaMonks made Enter Snadbox, a virtual reality driving simulator that lets you design a course using a Kinect depth camera and a physical sandpit to shape and form.
The latest campaign for Audi for which physical installation was combined with Virtual Reality to enable prospective Audi drivers to test-drive the new Audi Q5 on their very own self-made track.
Audi: Enter Sandbox TVC from MediaMonks on Vimeo.
The Kinect depth-sensing camera scan the sand allowing to render a VR world. Once the track is ready, users can drive the created landscape using an Audi A5 rendered with immersive 3D audio and realistic physical landforms.
The Making of Audi: Enter Sandbox from MediaMonks on Vimeo.
Website : www.audi.no/sandbox