It actually runs on a coin called BAT, Basic Attention Token, which is tradeable on many exchanges, and currently hovers around 20 cents. Also note that some websites that track you a lot may be a bit buggy sometimes, but to fix that you just click the lion head on the right of your address bar to put "shields down"

a lot of times on facebook, you will need to refresh to see new notifications if you have the sheilds up for example