Facebook is the king of all social media platforms. Today, it has over 2.38 billion active monthly users and it keeps on growing with each passing day. Facebook is one of the most preferred social media networks by online businesses as it helps them drive more revenue.
With the power of Facebook, you can take your online business to the next level. The Facebook store is one such option provided by Facebook where you can open your shop and sell your products to the Facebook audience.
What is a Facebook store?
A Facebook store or a facebook shop is a tab under your Facebook business page where people can browse your store products directly, just like they would have done by visiting the actual website. You can see the tab named "Shop Now". This allows Facebook users to browse, purchase and share your products without having to leave their Facebook window.
The Facebook store helps you drive more sales, increase brand awareness, improve customer engagement and much more. Well, e-retailers generally know the benefits of a Facebook store but not everyone knows how to make their Facebook store a success.
In this article, I will provide you 5 ways to get success with a Facebook store.
1. Promote your Facebook store
To increase the visibility of your online store and get more prospects, advertise your Facebook shop. Take the help of Facebook ads. Boost your products and make them reach a new audience, other than the existing fans.
Facebook has a Boost post button, where you can select your target audience by specifying the location that you want to target, age criteria, gender, interests, etc.
While you create your ads, you can provide a link to your Facebook shop so that the targeted customers are directed to your Facebook store within one click.
Effective Facebook advertising helps you increase website traffic and ultimately provides more conversions.
2. Provide enticing offers and discounts
According to a report by Fast Company, about 42% of people like a Facebook business page to know about discounts and coupons. So, by offering discounts and coupons through your Facebook shop, you will be able to lure followers to your e-commerce store and encourage them to make a purchase.
Moreover, you can provide some giveaways, run contests, etc.
3. Maintain the content flow
You might be able to acquire new customers and gain conversions by the first two tactics, so make sure that you do not loosen your grip by seeing some overwhelming response from your audience. Ensure repeat purchases and keep driving sales by posting about your products constantly.
Keep updating your product images on your Facebook store and come up with new creative ideas at regular intervals to showcase your products. Your product should reflect much more than just "Buy Now".
4. Encourage social sharing
If you wish to provide a greater organic reach to your store products, provide the share button under your products. This makes it easy for people to share a product with their friends or family on Facebook. It will bring you more website traffic and your Facebook page likes might also increase.
5. Optimize the layout of your Facebook store
Layout captures attention and plays a big part in the success of your Facebook store. People get bored by seeing the same type of layout again and again. This is why you should keep trying out different layouts. In this way, you would also get an idea of which layout is working best for you.
Set your store in such a way that it looks pleasing to your Facebook audience and users do not get distracted by it.
If you have your online business set up on Prestashop or Magento, you can try out the FB store module by Knowband. Check them out to know about their complete features and benefits.
FB store addon for Prestashop
Magento FB store extension
Final word
Having a Facebook store does help in growing your online business. It adds to your eCommerce success. Your brand can get a global reach, but just opening a Facebook store and following the conventional approach would never help. Look out for ways to improve and do not forget the above-listed "5 ways to get success with a Facebook store." Do try out the FB store module.
