Actually I meant the level of brand power outside of the Hive ecosystem. Number of followers on other platforms like Youtube, Twitter, Instagram, etc. Something that would bring additional awareness to the blockchain. Rep or number of followers on Hive doesn't really matter as it would bring no additional outside attention or free advertising to the blockchain.

This is why I prefer short form content to be experimented on the second layer first. This is what makes Project Blank (if it ever comes out) so excitiing for Hive.