You dont attract them to hive for the exact reason you state: it is difficult to understand and get started.
We will attract them to projectblank. That is the entry point. For many, it will end with that single application, for others, they will brank out over time to other things offered here.
Ultimately, the more Leofinance builds, the more they have to offer.

This is exactly why I'm so excited about Project Blank. I want their first experience to be on something simple and familiar to other platforms they've been on (easy onboarding) and I expect the retention to be be better than Hive thanks to the nature of short tweets and microblogs. If they choose to go down the Hive rabbit hole, then that's great, but their first experience should be effortless and not feel like homework.