My guess is that ProjectBlank will probably be the most untimidating (to those new to crypto) of all the apps using the Hive blockchain and maybe the one with the most users eventually because of this. I'm so used to Hive and crypto now that I forget sometimes how deep the learning curve is to normal people. The idea of sorting out short form and long form content makes complete sense. It will remove most of the drama regarding what people consider to be "good" content and "bad" content.