Reaching out to popular content creators on other platforms and offering them incentives to produce HIVE exclusive content, or content that funnels people over to hive I think is something we should explore.
That would involve a lot of time and money in order to make those deals but I'm certain it can be done, Raid Shadowlegends style.

I figure something like that might take the combined effort of the community to fund, and since the next HF will have a worker proposal system that taxes everyone, why not use that to get this done? Maybe certain interested witnesses could act as HIVE community reps and make contact?

I figure the more normies we can direct our way the better, even if they're just here to check out the exclusive content. Once we get them here we can try to hook and keep them in other ways. Such as gamifying the chain in some way as the other comments mention

Anyways, just a thought.