I read your comment and reached here... I think it's a really cool idea to have a MVP before reaching the end users and start onboarding them.

But actually, I think that it would be awesome to start raising awareness about this project before hand between it's targeted audience... For instance in my collage there are lots of computer science students who forms groups to develop software just because they like it. For instance you could break down some of the tasks needed in small projects and reach some of those groups and sponsor a competition within the collage to get the best product from the students there... It would be great to do some nice branding of hive and get solutions to the lack of time and limited human resources you guys have.