One of the simplest fixes would be to rename hive.blog.

I basically agree with you 100%. Also, I think that until we divorce the Hive blockchain from the social media frontends (both in the minds of Hive users and in the general population), Hive has little chance of being widely recognized and respected.

The infographic posted by @theycallmedan the other day signals how much stuff is going on on Hive, but the general recognition of Hive as an all-purpose blockchain is missing.

WE NEED TO FIX THAT!