Content produced using the Hive protocol attracts eyeballs who search for content. While searching for content they eventually find other apps...

Eventually, someone who is a developer and/or works in or owns a business looking for content, or notices the eyeballs running to the content and other apps, also sees that Hive protocol offers more potential. The business people then will use those tools to in turn innovate and create things.

Rinse and repeat.

The focus should not be marketing to more content creators, more developers, more business owners, or more investors. It should be marketing to more content consumers and curators who share what they find and share their experience outside of the blockchain. The rest will come.