You hit the nail on the head. Simple as it gets. K-I-S-S!

Folks can talk about all the whiz-bang Hive protocol stuff all they want, but the content is what will bring in the eyeballs, which is what we really need.

Eyeballs will notice all the whiz-bang stuff, they will then comment and curate about all the content and whiz-bang stuff on other venues like Twitter and FB outside of Hive.

This will get the word out to more people, and eventually attract more people who make more cool whiz-bang stuff on Hive

....rinse and repeat.