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Digital Marketing is a competitive industry and the difficulty of excelling in it is increasing everyday. Thus, to be successful in such a major, you need a plan.
The first step to excel in this major is to set a clear strategy, and follow it. When I say follow it I'm not saying this as an option, you'll have to relate every single step you do back to it.
For example, If your strategy is brand awareness which is guiding traffic to your social media channels, website, or app, you don't put "buy now" on every button you can edit on your channels, instead you put "Check my website", "Does this post relate to your problem", "What do you think we should post about next"...
“Strategy without process is little more than a wish list.” Robert Filek
When starting a business or a career, always have a clear strategy and relate every step you take back to it.
Author:
Adam Mikati
