After quick read and share here is the actual comment, much like you not as long running an old website, being connected in membership groups things have changed in the last 12 years.

Twitter for quick consumption of specific topics gives a feel of what is happening.

Facebook if you have a good following over 1k you may find the odd one or two will visit the actual site from a link. Blog is floating in never, never land if not adhering to many principal requirements which change regularly. Most want a picture short detail to read there and then, not click to another site online.

Forced drop down requests of email, sign-up or similar most people simply move on.

Using blockchain technology one does stand in a group who embrace both creative and consumption, at the moment. Mobile consumption will lean more toward video an sound creatives. Possibly old content writers should consider narrating their work offering more than just the reading option.

Time has changed the way things are done quickly, it has been both daunting and challenging to say the least, decisions must be made more regularly.

Have a wonderful day and hope this content brings about some discussion as to how others are handling changes.