I love these kinds of articles about brands that emerge strongly among consumers and then decline... It's something that happens frequently with franchises... In my country (Venezuela), Starbucks had a similar story, going from being a product that people took pictures with to show off on their social media, to something commonplace and no longer relevant... It's cyclical, I suppose... Thanks for sharing...
!discovery
!PIZZA
RE: The Fall of Aspirational Branding of Starbucks