I think one problem is the search rankings for the HIVE blockchain. When I first started, I found it hard to find information about the blockchain. I started with Splinterlands so peakd was the front-end I started with, but googling peakd wasn't exactly bringing the most relevant results. Also, the number 1 search result on HIVE blockchain is something different entirely. Some users might be turned off given the hard time getting information before deciding to stay or not.