Did anyone do enough research to understand how Cakepop plans to incentivize transactions?

The problem I see with tax-based tokens that also pay dividends is that they contradict themselves. You are incentivized to hold it and only reap the benefits of the dividends but for those same dividends to occur someone needs to move tokens around and pay the tax in the first place.

Not saying that it is a bad idea though as I will probably participate in the IDO regardless. Just genuinely curious what are their long-term plans for generating the funds needed to pay dividends.