Hell Friends!
One of the issues with marketing on social media that plagues many people is this:
"How do I create content?*
Well, if that's the problem you're facing, let me offer a few tips to make things easier for you:
START WITH YOUR BRAND STORY
Before you start creating content, you need to think about what exactly your brand story is.
You need to imagine your brand as a person - How would it act? How would it talk? What language will it communicate with?
This will help you figure out the tone of language for your social media posts.
UNDERSTAND THE INTRICACIES OF THE PLATFORM
When you understand the intricacies of the platform, then go ahead to create content that fits in with the platform.
What I'm saying is don't come to Facebook with an Instagram state of mind or run Twitter like it's Snapchat and the rest of them.
Don't waste time trying to #tag your ass off on Facebook, hoping your content will get seen and then go to Instagram and drop posts without appropriate 25-30 #tags.
Trust me,these little things make a huge difference.
ALIGN YOUR CONTENT WITH WHAT SOCIAL MEDIA USERS ARE LOOKING FOR
They come to be entertained, motivated, and to connect with people.
So to grab their attention, you need to let your content be their entertaining factor while still aligning that with our estates or garden scheme.
This means you might tell stories in your content, but then you have to tie those in with your business.
USE ENGAGING IMAGES AND GRAPHICs
From my personal experience on other social media, posts with images or even images get more likes and shares than those without.
Now, I'm not saying those without images don't get likes. All I'm saying is there's a reason people say "A picture is worth a thousand words."
And then if you play with #Canva, you can put actual words on those images that can quickly communicate whatever you want, at a single glance.
GIVE OUT SOMETHING LIGHT
IT's not everytime you "form serious".
Laughter is a universal language. And many people go to social media networks just to find things that will make them laugh.
Draw them to you by creating content that makes them laugh. And portrays your product/brand as friendly and relatable.
And if you can do this while selling your PRODUCT, you've killed two birds with one stone.
But this is barely the tip of the iceberg, and it's a great place to start
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Thank you for reading.
Stay tuned for for edition of this.
