With there recent update decent is making some great progress.
Developers : We are glad to announce that ATMChain, a new third-party application and an open platform ecosystem based on the Blockchain Network being developed on top of the DECENT Protocol, will support DCT as a method of payment in their Initial Coin Offering (ICO), which starts on August 8, 2017 at 14:28.
Built on DECENT’s Blockchain Technology, ATMChain has a focus on the media advertising sector. To date the project has already secured some 7,000 intelligent media screens all over Beijing, Shanghai, Nanjing and Hangzhou in China, which display advertisements specific to individuals.
The development comes on the back of data from marketing intelligence service WARC, showing that the size of China’s advertising market - the world’s second largest - stands at around US$80 billion (bn). And, it is projected to reach US$120bn over the next three years, with the digital advertising market across the country maintaining its rapid pace of growth.
The company aims to use innovative methods to help advertisers better locate and effectively reach the target viewer and, via blockchain technology to directly reward the viewer - thereby helping to increase conversions and obtain improved metrics.
The system can provide access to third-party information such as cinema or social networking channels through a sub-system API (Application Programming Interface) and can subsequently extend its reach to offline industries. Users get access to more relevant ads as well as incentives for viewing, while advertisers can obtain superior data and less expensive ads by paying host sites directly.
