So on the face of it, it's just a less useful version of peerplays right? Well, maybe.
See that boxed portion of text? That set off my scam sensors.
Active key? Nope. PASSWORD.
There's no legitimate reason for them to need this.
None.
And Steem seems to be the only crypto they're using to fund with?
No.
Nononononononono.
NO.
It's obvious they're targeting the steem community to line their pockets and hijack accounts.