One of the best things about working with news outlets is the badge of honor. Meaning you get to show off that you've been featured or that you've had that partnership etc... that makes future partnerships or news opportunities easier.
I've done a lot of state/regional news here (much smaller) for different projects and it never led to much action by viewers (i knew that going into it) BUT... it led to a lot of prestige and how it impacted the impression of those who already follow and like what you do. It changed perception for sure.
Also there's always the chance that there's that one person in the audience. 1 influential viewer was all it took to complete a kickstarter i did 6 years ago.
Also there could be a viral-news effect where that one article could maybe turn from 500k viewers to millions.
So make sure to use this as leverage to make other things happen... point out to Crypto and Gaming news that you're in the news and link them to the article and the video spot. Use this to get into a news source that is more our target market. Give websites FOMO for not also covering splinterlands.
RE: Splinterlands on national broadcast TV. AMC (American Movie Channel) here we come!