I have to be honest, in the past I never gave viral mailers a real chance because I always thought the concept was a little....counter productive. HOWEVER, in the past 3 months I have gotten more results using mailers consistently then any other advertising source. So, I was wrong for years and have now seen the light. They work! But the key is to be consistent. You can't send 1 ad a month and expect results. :) Thanks for the reminder that I should go send some emails lol