Thank you Erik. I didn't know the history so that was great to find out. I actually think the challenge itself is great on many levels. It's a fantastic way to increase traffic, subscribers and it's an initiative to SHOW UP everyday and get rewarded. I love it.

The struggle reminds me a bit of trying to tell someone not to promote a standard affiliate page when promoting a traffic exchange but to stand out and make your own.

There are many ways to do this challenge...I think it's just a matter of getting people to tap into their creative brains and step out of their comfort zone.

I really appreciate your comment! :)