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Influencer marketing industry trends . Influencer marketing industry trends
Influencer marketing is an alternative form of brand promotion that aims to increase coverage and conversion from the target audience. The social networks and channels - such as Youtube, Reddit, etc. - help avoid the problem of ad blocking since the advertisement becomes native as an embedded part of the natural flow of information.
There are a number of advantages related to the activities of other areas.
In 2017, roughly 32% of professional marketers began using the influencer marketing tools among their key marketing strategies. At the beginning of 2018, 63% of budgets are allocated to work with the social networks and owners of thematic accounts. At the same time, about 36% of the companies spend less than $5,000 on this strategy.
In the course of long-term work and analysis, the team of specialists came to the decision to launch its own project, which allows to freely perform tasks in working with ICO .
The strong growth in the number of digital products, the growth of e-commerce, the growth of information flow, and the emergence of the «new media» has forced companies to seek new ways to effectively communicate with potential customers. Audiences are skeptical of traditional advertising, so contextual, media advertising drives customer decisions regardless of the provided information by the brand itself.
The changing marketing paradigm means that there is a positive and active growth trend of the influencer marketing industry and its core tools as the primary strategy for many companies.
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