The first professionally produced ad for RFOX VALT now has over 600,000 views! That’s a lot of attention for the upcoming SHOP sale on September 14, where 25 lucky bidders will own commercial real estate inside a virtual realm.
However, further explanation is much needed because there are so many underlying ventures connecting to the VALT. So as any multifaceted organization would do, RedFOX Labs created another avenue for newcomers to explore their businesses.
In video format, we can now see the VALT’s deeper progression: introducing the new VALT trailer and RedFOX ecosystem explainer.
The clip does a great job of giving a top-level overview, but the new CEO blog update gives us more:
“The RFOX ecosystem explainer is an advert that explains the tie-in for all the ventures into the RFOX VALT and the commercial experience it creates. It is more for the mass market audience and is evergreen content. Although the advert is heavily targeted to the SEA region, it is also being advertised in the regions where our current holding audience sits, which is largely made up of AUS, USA, and UK.”
Given the number of viewers who’ve seen the 1st trailer, I’d say that marketing is truly working.
But there’s even more in store this time around:
- A game-style trailer explaining the VALT’s lore is expected around September 7
- SHOPs can be customized using the pre-made templates, and 5 distinct SHOP styles are scattered throughout the Callinova quarter
- Callinova now has a map with each parcel labeled, and SHOP purchases include an ownership certificate eligible for sale or trade
The new layout also displays the exact location of the 2 marquee client SHOPs and the 3 RFOX-branded stores. Wondering which major brands will occupy the 2 reserved spots? We’ll find out shortly!
If you happen to win a SHOP auction, what will you sell?