Thanks @lilyfire, I was exploring Splinterlands in Incognito mode on my browser to experience what a non-splinterlands person would see from the get go.

When @davemccoy says we aren't getting conversions it made me wonder, what do they see?

I walked through our entrance until I hit the "no cards" popup.

I felt that just those initial steps already highlighted areas of improvement.
It's a TCG that seems a tad shy to show that it's a TCG.

Conversion rates for the Win 🏆
😄