I make a lot of signs, event flyers, Facebook images, etc. for the library. Choosing fonts based on a combination of legibility and aesthetics is challenging at times, especially since I am limited to the defaults in Microsoft Office and our web publishing platform. However, a little thought goes a long way to improving the look of any project. Do I want to convey whimsy or seriousness? What should be emphasized, and what is less critical? And should I avoid Comic Sans like the plague, or like the plague?
RE: Understanding Typography 1 -- Spongebob Squarepants.