Every single project requires someone who can act as a liaison between the engi-nerds in the design sphere and the user base on the mainstream. Can the engineers explain an interface and find what they need for a blockchain project or photocopier (There's a story...) or anything else? Of course. But can the user without any of the development process follow the logic? Usually not. HIVE is among the easier projects for onboarding, but most people just want a stupid "sign in with Google/Facebook/Apple" prompt. The Keychain extension is a good start for handling those issues if we can get people to just take the first step once.